Can strategies and tactics used to sell ideas in Hollywood
work in the turbulent B2B complex sales environment?
Cincinnati,
Ohio - March 31,2008 - "The
Complex Sale: Ten Hollywood Tips for Being ‘Good in a Room’”, published
today by Cincom Expert Access, provides real-world business insights and advice
from Stephanie Palmer, author of Good
in a Room: How to Sell Yourself (and Your Ideas) and Win Over Any Audience.
3,000 Pitches
In "The
Complex Sale: Ten Hollywood Tips for Being ‘Good in a Room’”, Palmer draws on her years of experience as an MGM studio
executive to reveal what works and what doesn't. She’s had over 3,000 pitch
meetings where writers, directors, stars and producers tried to persuade her
to buy their ideas.
Might Work in Hollywood
But ... in the Complex Sale?
But can strategies and
tactics that people use to sell ideas in Hollywood
work in the turbulent and oft-times brutal B2B complex sales
environment? To win in the challenging business sales environment, one must
be a master tactician, strategist, cajoler, evaluator, philosopher,
psychologist, bean counter, storyteller, and techno-geek all wrapped into one.
Standard Sales
Presentation - From the Victim's Eyes
A recent video cartoon-torial titled "A Standard Business
Presentation ... From the Victim's Eyes" highlights (parodies) the
problem with the standard sales presentation as viewed from the victim's
eyes.
That Crucial
Moment
The
Complex Sale: Ten Hollywood Tips for Being “Good in a Room,” focuses on
that crucial moment—after you've worked for months (or years) on your
project, and have the buyer interested. The meeting is set. There’s a lot at
stake. You’ll only have one chance to effectively communicate the value and
uniqueness of your project. Now you have to be, what they call in Hollywood, "good in
a room."
About Cincom Expert Access:
Expert
Access is an award-winning business e-zine for
senior-level corporate executives, IT and operations managers and technology
buyer committees. Cincom Expert Access now reaches 140,000 people all over
the world, providing concise, objective information, sometimes in an
irreverent, humorous manner, to help readers do their jobs better, become
aware of new ideas, products and services or to occasionally have a B2B
laugh.
About Stephanie Palmer:
Stephanie Palmer coaches business leaders,
senior executives and established creative professionals from a wide variety
of industries to help them get their ideas the attention and financing they
deserve. In her tenure as the Director of Creative Affairs at MGM
Pictures, Palmer acquired screenplays, books, articles and pitches and
supervised their development. She supervised twenty films with multi-million
dollar budgets, including the international success "Legally
Blonde." Stephanie has been featured on NBC's Today, CBS's Early Show,
National Public Radio and in the Los Angeles Times. She serves as an advisor
for the American Screenwriting Association, Carnegie Mellon
University's Masters of
Entertainment Industry Management Program, and the Producing Program at UCLA.
She supports Habitat for Humanity and The Fulfillment Fund.
Website: Http://www.stephaniepalmer.com
Email: stephanie@stephaniepalmer.com
Phone: 310.481.3987
Contact Info
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How to Get What You Want - Stephanie Palmer on the "Today Show"
Stephanie Palmer
A Standard Business Presentation ... From the Victim's Eyes
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